Search Engine Optimization.
Wikipedia offered a lot of information on the topic. Did you know that you can hire people to optimize your site for you? Okay, yeah, well I didn’t. Apparently they are known as SEOs (search engine optimizers) and come with different titles depending on how they work. Black hat SEOs and white hat SEOs. Black hat SEOs use deceptive and malicious practices to get desired results, failing to follow SEO guidelines. When search engines become aware of these practices, they can ban sites that have implemented these techniques from their listings. Opposite of the black hat is the white hat SEO, who works on making the site more accessible to spiders (a computer program used to collect data for search engines). White hat SEOs comply with SEO guidelines and basically, SEO the good way. And wouldn’t you know, they also come grey-hatted. These SEOs may use certain risky techniques such as purchasing links in attempt to get more traffic. So they run the thin line between using desired and undesired SEO methods. Google has provided an article to help identify a good SEO, should you decide to hire one.
Otherwise, the best way to optimize your site for search engines is to create an organized, semantically correct website and include a site map. There are nifty site map generators (such as http://sitemapdoc.com/) to help you create mappings of your site.
